The hype around Allu Arjun’s Pushpa 2: The Rule is growing like wildfire and is all set to be one of 2024’s biggest releases. Directed by Sukumar, this sequel to Pushpa: The Rise (2021) has already made headlines globally, as it has hit record breaking advance bookings abroad. The movie with the overall budget of Rs 500 crores has already bagged an unbelievable amount of Rs 1085 crores from theatrical, satellite, music, and digital rights.
Impressive Pre-Sales in the US
As the advanced sales are increasing, the film has already earned the $600,000 mark in the US for premiere bookings. This shows that the Telugu film will do a great job in North America, especially if the current momentum continues. In comparison, Hindi-language advance sales in the US have shown slower growth but are expected to pick up over time.
These milestones prove Allu Arjun’s diverse fanbase and prove that it’s not limited to South or India anymore, especially as Pushpa: The Rule brags of becoming one of the fastest films to reach 20,000 ticket sales in the US. Fans are eagerly awaiting Arjun’s return as Pushpa Raj, the rebellious smuggler, whose character has won hearts worldwide.
Nationwide Promotional Tour and Trailer Update
In India as well the promotion is going on in full swing as the makers and the cast are arranging city specific events to pull a wider audience. Followed by which, exclusive fan gatherings and celebrations are being organised across Patna, Kolkata, Chennai, Kochi, Bengaluru, Mumbai, and Hyderabad. In a strategic move, the trailer for Pushpa 2 will be launched in Patna, a significant market for the film beyond the South. As per reports Pushpa 2 trailer announcement will take place on 11 November 2024, at 4:05 pm, which is today.
Another interesting piece of information has made fans really excited, which is the addition of South Indian actress Sreeleela in Pushpa 2. She will appear in a high-energy dance sequence titled “Kissik,” choreographed by Ganesh Acharya, replacing Samatha Ruth Prabhu from the previous installment. Teasers label her as the “Dancing Queen,” and her appearance is receiving mixed reactions from fans. Some of them are eager to witness the new pairing with Arjun, while others have said that it will be challenging to beat Samantha.
Riding on Success of Past Pan-India Campaigns
Indian filmmakers are moving beyond regional borders, following the footsteps of Baahubali and RRR by planning promotions that cover all of India and even extend to international markets. The Pushpa 2 team is looking forward to conquering box office records, like the first part did. It has promised a thrilling ride as it hits theaters on December 5, 2024.
Disclaimer: Box office numbers are based on estimates and have not been independently verified.